Top trends for 2021, based on Pinterest data Part 01

 

Explore the top trends for 2021, based on
Pinterest data. This list shows what people
all over the world want to try next—from the
everyday to the extraordinary.

To make the Pinterest 100, a topic has to
show sustained, upward growth over time.
For this year’s report, we compared global
search volumes from August 2017–July 2018
and August 2018–July 2019. We identified
100 rising trends and categorized them into
10 cultural themes.

Use these insights to help plan campaigns,
develop new products or offer customers
better services. And maybe even add a few
things to your own personal to-try list, too.


Beyond
binary

More products and services are
moving beyond gendered labels
and structured options.

Gender neutral
names list
+301%

Unisex gender neutral
kids clothes
+119%

Gender neutral
party themes
+35%

Kids playroom ideas
gender neutral
+75%

Unisex nursery
gender neutral
+527%

Androgynous
wedding dress
+51%

Tuxedo dress
+99%

Gender neutral
haircut
+625%

Inclusive
education posters
+91%

Androgyne flag
+33%


Conscious
consumption

A push for more eco-friendly habits is
changing how we live—from everyday
choices to life’s biggest milestones.

Climate change
protest signs
+5961%

Low-waste
lifestyle
+446%

Eco-friendly
swaps
+172%

Thrifted
home decor
+308%

Ocean trash art
+39%

Thrifted
wedding dress
+41%

Solar light crafts
+427%

Secondhand
fashion
+38%

Low-waste
wedding
+235%

Thrift store
crafts
+2276%



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